Ayush Pattnaik
I study how well-designed things work - objects, interiors, watches, tools, and anything built with intent and craft. Sharpen your eye and your judgment.
Hi, I'm Ayush. This is where I follow my curiosity in public.
When I was 13, I taught myself card tricks, coin magic, juggling - anything that caught my eye.
Curiosity drove everything. I went on to study architecture and worked for three years with clients like Marriott and OXO Living, along with brand identity projects for companies such as Xplate and Bank of Clark County.
That mix taught me two things: how things are built, and how to see the details most people miss.
Here, I focus on well-designed objects-watches, interiors, tools, and anything shaped with intent and Craft.
I break down how they work and what they reveal about design, process, and attention.
If you want to sharpen your eye and follow your own curiosity with more depth, you'll find something useful here.
You can sign up to follow along.